For coaches and practitioners

Your clients are already here. They just haven’t met you yet.

People arrive at iCare Now mid-situation — the first bad grade, a new manager, a child who has stopped calling — read the topic, run the loop, and reach the line where the guide says: this is where you stop doing it alone. Your profile is what they see at that line.

A marketplace with a framework underneath it

Most directories put you next to two hundred other profiles and a search box. Here the route to you runs through the work: 248 topics across 8 areas, each with a playbook that names the moment to bring in a person and which kind. Members reach you already knowing what they want, having done the State Capture, with the escalation flag that sent them.

The loop runs the other way too. Your episodes bring people to the topic; the topic brings people to your sessions; what they say afterwards brings the next reader. Every turn hands you something.

One loop,every situationeach turn hands something to the next1Discoverwhat's going on2Readtopic + playbook3PracticePause Kit, State Capture4Listenan expert episode5Planone thing, this week6ReviewSafe · Steady · Settled7Sharea story, a referral, a circle

How you are paid

Five streams, your choice of which. Splits are coach / platform, net of payment processing, paid monthly. You keep the majority of everything you run.

  • 80 / 20

    1:1 sessions

    You set the rate. The platform takes 20% and handles matching, scheduling, the client's history and the paperwork.

  • 70 / 30

    Group sessions and workshops

    Included for members on a paid or sponsored seat; you are paid per seat filled from the member pool. Drop-in members pay per seat.

  • 85 / 15

    Retreats

    You run it, price it and host it. We list it to every member on the relevant track, take bookings and pay out net of processing.

  • Flat fee + referrals

    Episodes

    A flat production fee per episode, plus every episode carries your profile. Listener questions on your episode route to you first.

  • Platform rate

    Sponsored hours

    Employers and institutions buy blocks of coaching hours. Verified coaches on the relevant track are offered them at a published hourly rate.

Full terms, including the referral duty and what the platform does when a member raises a Danger flag, are in the coaching agreement. The business model as a whole is set out in how it works.

What we ask

  • A verifiable licence, certification or professional membership in your area, and current practice
  • Professional indemnity insurance
  • Comfort with the boundary: this is coaching and education, never treatment of a member
  • Willingness to say “that needs a clinician” on air and in a session when it does — and to use the referral route when you do
  • Replies to member requests within two working days

What you get

  • A profile with your credentials verified and shown, listed against the eight areas of the library
  • Traffic from people mid-situation: your profile appears on every topic page in your areas, and on the Five D's check when it says to bring in a person
  • Members arrive with their State Capture done and the playbook read — the first session starts three steps in
  • Scheduling, requests, payments and the client's plan history handled
  • Production, editing and distribution for episodes at our cost
  • A dashboard: requests, sessions, retreats, episodes, and what members say afterwards

Verification

You list a credential with its issuer and registration reference. We check it with the issuing body. The verified mark appears when it clears, and verified profiles sort first in every area. Unverified coaches can still list — the profile says so, plainly.

  1. 01

    Apply

    Your specialism, the areas you work in, and one credential to start.

  2. 02

    Build the profile

    Bio, approach, offers and rates, from your coach dashboard. It lists when it is complete.

  3. 03

    Get verified

    We check the credential. Usually a week.

  4. 04

    Start

    Requests arrive in your dashboard; sessions and retreats you create appear on every relevant topic.

Apply to coach here

Tell us your specialism, your credential and which of the eight areas you work in. We reply to everyone, usually within a week, and set up your coach account from there.

Already a member? Coach accounts are added to existing sign-ins. Or write directly: podcast@icare-now.com

Coach application

Your practice, your credential, and the areas you would list.

We would like to use Google Analytics to see which topics people actually reach. It sets cookies, so we are asking first. The library, the podcast and the crisis lines all work either way. Privacy policy